Stud Briefs was designed by two Canadian male fertility experts, Dr. Spence Pentland and infertility author Daniel Johnson. We designed it to be the healthiest underwear in the World! Stud Briefs utilizes a crotch mesh technology that helps maximize testicular cooling.
Get Focused: Did you know that sperm count decreases by 40% for every 1 °C (1.8 °F) increase of median daytime scrotal temperature? Overheating is also linked to testicular shrinkage and impaired testosterone production.
Now consider that normal boxers and briefs increase median daytime scrotal temperature by about 1.4 °C (2.5 °F)! It is no wonder that the sperm counts of Western men have been plummeting year after, and have declined by more than 60% since 1973!